Use the Insights agent in airfocus

Written by:  Morgan T
Last updated:  

The Insights agent processes new feedback items as they arrive. It creates insights: linking customer feedback to relevant product opportunities or ideas in your connected workspaces.

Plan availability: Enterprise only

Prerequisites

Before setting up the Insights agent, make sure:

  • You are on an Enterprise airfocus plan.
  • airfocus AI is enabled for your team. An admin can turn this on in team settings under the "Features" tab.
  • The Insights app is installed on your workspace(s).
  • You have full permissions on the feedback workspace. Members without full permissions can see the agent status but not edit the configuration.

Set up the Insights agent

The Insights agent is configured in the Insights app on your workspace.

To set up the Insights agent:

  1. Open a feedback workspace in airfocus.
  2. Click the insights-agent-inactive-icon.png Insights agent icon.
  3. Select Settings.
  4. Configure the automation and settings:
    • Under “Automation”, toggle on “Create and link insights” to automatically process feedback items when they are created.
    • Optionally, click Add prompt to add a custom prompt providing the agent with specific instructions that guide the agent's behavior. For example, you can include context regarding your product domain, naming conventions, or how to handle edge cases. These instructions will be included each time the agent runs.
  5. Click Save.
insights-agent-settings.png

Understand the agent status indicator

After setup, the Insights agent button in the workspace action bar reflects the current state of the agent:

The following table:

State What it means
insights-agent-active-icon.png
Active (sparkle, full color)
Automation is on. The agent processes new feedback items automatically.
insights-agent-inactive-icon.png
Inactive (sparkle, dimmed)
The agent is configured but automation is turned off.
insights-agent-working-icon.png
Working… (animated gradient)
The agent is currently processing one or more feedback items.

Click the icon at any time to see the current status, toggle automation on or off, or open agent settings.

What the Insights agent does

When the Insights agent runs on a feedback item, it follows these steps:

  1. Reads the feedback item: the full title and description.
  2. Checks if the feedback is actionable: if there's no usable content (e.g., the description is empty, test text, or only internal notes), the agent posts a comment explaining why it stopped and skips insight creation.
  3. Extracts insights: each insight represents a single signal: a pain point, a feature request, a use case, or a competitive signal.
  4. Searches for matching opportunities in two ways:
    • It searches similar feedback items already linked to opportunities (human-validated references).
    • It searches your connected opportunity workspace using semantic similarity.
  5. Links high-confidence matches: when both searches agree, or one gives a clear, specific match, the agent links the feedback item to the matched opportunity.
  6. Posts a reasoning comment: the agent posts a comment summarizing what it extracted and why each insight was linked or left unmatched.

Manually trigger the Insights agent

You can also run the Insights agent on a specific feedback item without waiting for it to trigger automatically.

To manually trigger the agent:

  1. Open a feedback item in your Feedback workspace.
  2. In the Insights panel on the right side of the item, click Find matches.

The agent runs immediately. The sparkle icon animates while it works. When complete, the agent posts a reasoning comment and any new insight links appear in the Insights panel.

example-feedback-item-showing-insights-agent.png

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